A day in the life of a Campaign Manager
Campaign Manager, Ad Operations
How long have you been at Blis?
2 years, in fact two years exactly tomorrow!
What are your responsibilities?
My responsibilities are to traffic the campaigns, manage them when they are live and to optimise them to ensure they perform well. During the campaign I speak with the client to let them know any new information and provide updates about the campaign performance. Overall I need to know all about our inventory and the RTB platform inside and out.
Give us a brief breakdown of what an average day looks like for you
My average day is to come in, go through my emails – answer any I can, flag any jobs that I need to do during the day and add them to my trusty to do list on my desk.
Usually about 10 o’clock I’ll have my first cup of tea of the day with breakfast, then I’ll spend the morning updating campaigns and answering any requests that sales have.
Lunchtime varies depending on the day, could be grabbing a quick sandwich and bringing it back to the office or if we feel adventurous we’ll go out for lunch or to the pub – Friday is usually pub lunch day which consists of lots of chicken wings – yum!
After lunch it is time for cup of tea number two and potentially followed by cup of tea number three depending on how much time I have/stress levels. My afternoons vary from meetings to catch up with sales to tying a nice little ribbon around campaigns in the form of an end of campaign analysis.
I usually try to leave on time where I can as I like keeping a good work-life balance.
What part of your job do you enjoy the most?
I like looking at the trends and insights in the market by analysing the data that comes through the platform. It’s interesting to build these insights into stories for the clients so they can use the data we have to their benefit when planning future campaigns.
What is your most memorable moment at Blis so far?
On my first day, Harry one of our group heads threw a Lemsip box at my head while trying to pass it to a fellow colleague, hilarious but a bit of a strange welcome to the office. Also the Blis Christmas parties are always brilliant, one particular one had mulled wine jelly which was amazing!
What are your hobbies outside work?
I am a thespian – I’m part of Woodhouse Players in Leytonstone and helping to direct the pantomime this year which is really fun. I also sing, me and my boyfriend have a band where we perform covers – he plays guitar and I wail along with him.
Name three celebrities dead or alive you’d like to have dinner with?
Stephen Fry – because he’s just so smart and so funny and really interesting.
Emma Thompson – I love her movies and I think she’d be top bants.
Benedict Cumberbatch – because he’s a sexy beast.
Does this sound like the right role for you? Click here to see if you could be our next Campaign Manager!
Tags: ad ops, Ashleigh Cole, Campaign Manager, Day in the life, Interview