Blis | 50 Women You Need to Know in Martech: 2018

Blis news from around the world.

Keep up to date with our latest press releases, market insights and media coverage.

50 Women You Need to Know in Martech: 2018

Below you will find each of the 50 Women You Need to Know in Martech, as well as a quote from her that struck a chord with us.

Lana K. Moore, Chief Executive Officer and Founder at MarTechExec
“Learn it. Do it. Teach it. Those words from a cardio-thoracic surgeon still ring true in any industry. As women, there is so much we can learn and so much we can share. It’s up to us to make that happen.”

A common theme I’ve seen in my career is women being embarrassed about self-promoting behavior. There’s no need for that here. In fact, I’m kicking this list off! (Even if it makes this list exceed 50.)

read more from Women in Martech

Adele Sweetwood, Senior Vice President Global Marketing at SAS
“Do not make martech a separate function or division or isolate it from your traditional marketing team. Empower your marketers — All of them, including women.”

read more from Adele

Agata Celmerowski, Vice President Marketing at Klaviyo
“Be present, stay active, and beyond all else, celebrate your own and each others’ failures as much as your successes.”

read more from Agata

Agatha Rymanowska, Senior Vice President, Enterprise Operations at Conversant
“My goal is to inspire my team to be the very best. Seeing them grow and advance in their journey to becoming the company’s next generation of leaders inspires me to no end.”

read more from Agatha

Alayne Wilinsky, Senior Product Manager at Zvelo
“Knowing that this industry could change overnight, I never get complacent and always strive to find more solutions to the ever-growing list of industry problems.”

read more from Alayne

Aleksandra Injac, Managing Director, Programmatic Buying at Mindshare North America
“My philosophy is to surround yourself with the smartest people and don’t be afraid to hire people who are stronger, smarter or who have a better skillset.”

read more from Aleksandra

Amy Fox, Head of Product at Blis
“It was invaluable learning that, as a woman, you don’t have to change who you are, or curtail your natural instincts to be a good leader.”

read more from Amy

Andrea Lechner-Becker, Chief Strategy Officer at LeadMD, Six Bricks
“Martech is a space that takes everything great about marketing, like psychology and pain point solutioning, and marries it with everything great about technology, like big data and scale.”

read more from Andrea

Angela Wells, Senior Director at Oracle
“The people who will go furthest in martech will be the ones who understand what data should be able to do.”
read more from Angela

Anita Brearton, Founder and Chief Executive Officer at CabinetM
“Any woman who works to understand and harness the power of technology as a means to execute a brilliant marketing strategy will be positioned to lead the marketing teams of the future.”

read more from Anita

Annie Eaton, Chief Executive Officer at Futurus, LLC
“Composing a group of people with diverse backgrounds and a common goal is the best way to breed creativity and progress in one’s respective field.”

read more from Annie

Asmita Singh, Vice President, Marketing and Demand Analytics at Travel Leaders Group
“We’re living in the time when technical innovation is changing the marketing landscape exponentially. At this breakneck speed, the biggest challenge will be to stay proactive — rather than reactive — in using digital tools.”

read more from Asmita

Brandi Starr, Chief Operating Officer and Managing Consulting at Tegrita Consulting Group
“Learn both the strategy and the technology required to enable that strategy inside and out, and you will always be in the driver’s seat of your career growth.”

read more from Brandi

Brooke Willcox, Director of Digital Business Development at MNI Targeted Media
“Support, mentorship and unity are, and will continue to be, the backbone of women in this industry.”

read more from Brooke

Cathy McPhillips, VP of Marketing at Content Marketing Institute
“Technology has provided marketers with so much clarity in our efforts; it has helped us focus on the right things, and do our jobs better and smarter, giving us happier customers. Combining a brilliant marketing mind with analytics and critical thinking will make even a bigger force in our industry.”

read more from Cathy

Daina Middelton, Chief Executive Officer at Ansira
“Build teams that challenge and teach you — especially when you’re making hiring decisions. Not only do you want your team to have complementary skillsets, you want to have a team that pushes your thinking and is at the cutting edge of the highly fluid marketing space. Remember, it’s a bit of both art and science.”

read more from Daina

Dasha Moore, Chief Operating Officer at Solodev
“Female entrepreneurs and business leaders have an impressive power to motivate and advocate for women who are just starting careers. A simple way to do that? Amplify what women say in the office.”

read more from Dasha

Deborah Ermiger, Director, IT Employee Experience at DXC Technology
“You are in a unique position to cultivate deep technical expertise while also flexing your creative skills.”

read more from Deborah

Emily Kolvitz, Consultant at Bynder
“I always aim to push myself in my career, reach for greater heights, let my work speak for itself, and always, always be a resource for others.”

read more from Emily

Holly Gage, Marketing Consultant at Rowland Gage
“The problem is a lack of representation among the speaker panel. I recently attended a martech conference where three out of the eighteen speakers were women. Only one of these women didn’t work for the company organising the event and she had to share the stage with three men in a fireside chat.”

read more from Holly

Inbal Lavi, Webpals Group Chief Executive Officer at Webpals
“Nowadays, diversity and free-flowing ideas are encouraged more than they were in the past, allowing everyone to be heard and have an equal opportunity to advance in the workplace.”

read more from Inbal

Inecke Snyder-Lourens, Director of Professional Services at Cognifide
“With continued support for these initiatives to address gender inequality, I am hugely optimistic about the potential for future growth in the number of women in the Martech intersection. This sector has great untapped potential, and we can benefit.”

read more from Inecke

Jennifer Kyriakakis, Founder and Vice President of Marketing at MATRIXX
“Martech is just a set of tools. Effectively using those tools still boils down to good old-fashioned research and understanding of your market, product and customers”

read more from Jennifer

Jennifer Renaud, Global Marketing Lead & Chief Marketing Officer for Oracle Marketing Cloud at Oracle
“This industry is changing fast. There are thousands of technologies available to drive the business. Scheduling time each day to read about the industry and the application of technology is critical.”

read more from Jennifer

Jennifer Shambroom, Chief Marketing Office at YouAppi
“Many chief marketers still have narrowly defined roles that emphasize advertising, brand management, and market research. Agencies need to broaden the role of marketing in general and the CMO in particular.”

read more from Jennifer

Jessica Bicknell, Senior Vice President Business Development at Semcasting
“It is our responsibility to groom the next generation of female leaders and to model, everyday, the qualities needed to succeed, and lead, in martech.”

read more from Jessica

Julie Fleischer, Vice President, Product Marketing, Marketing Solutions at Neustar
“My favorite part of my job as a marketer is reinvention. I love approaching each year with the goal of fundamentally rebuilding and rewiring old systems that have outgrown their effectiveness.”

read more from Julie

Kate O’Loughlin, Chief Operating Officer, North America at SuperAwesome
“As martech matures, we need to make sure that we’re keeping people in the conversations that will continually ask “why” and “who,” not just “how” and “what.””

read more from Kate

Kellie Sakey, Vice President of Advertising at Unified
“In any male-dominated industry, gender equality in the workplace is a challenge. It’s not just an issue that faces women in various industries but in our entire economy.”

read more from Kellie

Kelly Jo Sands, Executive Vice President of Marketing Technology and Data Services at Ansira
“We consume content and interact with brands across multiple dimensions, touchpoints and channels over time. Being relevant in the moments that matter most to consumers is only possible through sophisticated ecosystems.”

read more from Kelly Jo

Kerry Bianchi, President & Chief Executive Officer at Visto
“Helping women navigate non-traditional paths, moving horizontally or diagonally in an organization to leverage skills from advertising, web, ad operations, product or allowing them to dabble in cross-departmental projects may help identify or spark an interest across the martech stack.”

read more from Kerry

Kim Howard, Marketing Manager at SuiteRetail
“Take risks, because they pay off — either in teaching you something you can learn from or leading to more opportunities for growth and success.”

read more from Kim

Larissa Murillo, Head of Marketing at MarketGoo
“While the gender gap in any top marketing position is apparent, I think that the work done by women at all levels in martech can largely be felt.”

read more from Larissa

Laura Patterson, President at VisionEdge Marketing, Inc.
“Martech are power tools. Power tools can help you do something easier and faster, but they will not magically fix something that is broken.”

read more from Laura

Leah Pope, Chief Marketing Officer at Datorama
“Build teams that challenge and teach you — especially when you’re making hiring decisions. Not only do you want your team to have complementary skillsets, you want to have a team that pushes your thinking and is at the cutting edge of the highly fluid marketing space. Remember, it’s a bit of both art and science.”

read more from Leah

Lisa Henderson, Chief Client Officer, Technology Practice, Epsilon at Epsilon
“It’s important to learn how to communicate and be a lifelong learner. Never stop asking questions no matter what point you are at in your career.”

read more from Lisa

Lou Donnelly-Davey, Chief Marketing Officer at TracPlus
“Having a strong sense of self-awareness and a “no-bull” approach to your own career, well-being and overall life are the surefire ingredients needed to cement your motivation and passion for what you do.”

read more from Lou

Maribeth Ross, Senior Vice President of Marketing at Monetate
“I think a critical piece of advice for someone who is getting into marketing today is to find a company that ignites a passion and that solves a problem that you understand.”

read more from Maribeth

Mary Ellen Dugan, Chief Marketing Officer at WP Engine
“The Chief Digital Officer is the CMO of the future, and to be successful in that role, you have to understand that art, science and technology drive your company’s success.”

read more from Mary Ellen

Meg Ryan, Vice President, Marketing Strategy at Atlanta Hawks & Philips Arena
“The intersection of marketing and technology is opening doors for all individuals to shape the industry moving forward. This is the chance for women to break down barriers, change the industry norms and have a voice in the conversation.”

read more from Meg

Megan Lueders, Vice President of Marketing at Zenoss
“Women in marketing need to position themselves as having a seat at the table, even if that’s a male-dominated table.”

read more from Megan

Michel Feaster, Chief Executive Officer and Co-Founder at Usermind
“If we want to see more women in Martech, I strongly believe we need to encourage more women in our field to lead by example and share their stories.”

read more from Michel

Michele Eggers, Senior Director, Customer Intelligence Product Management at SAS
“It’s not just about technology — It spans math, economics, etc. I think that women showing through volunteerism that these types of analytical skills are fun creates a solid foundation for girls’ future educational and career decisions.”

read more from Michele

Michelle Brammer, Director of Marketing at eZanga
“Access to programs that incorporate in both marketing and technology, rather than individual pathways, will help young women discover that the two passions can be synonymous rather than autonomous.”

read more from Michelle

Michelle Kim, Vice President, Marketing at Amplitude
“Sometimes you might have more to give to your career than at other times, but don’t drop out completely and come back. If you are reading this, the world needs more women like you.”

read more from Michelle

Molly Schweickert, Head of Digital at Cambridge Analytica
“Ultimately, marketing is about communication, technology, psychology and meeting business needs. You’re so much better equipped to tackle that if you can strategically think from a perspective that’s not limited to a marketing silo.”

read more from Molly

Nadjya Ghausi, Vice President of Marketing at Prezi
“As leaders, we need to encourage women on our marketing teams to take on martech roles that emphasize curiosity and creativity. This will help to round out their marketing skillsets and set them up for career growth and progression.”

read more from Nadjya

Seeta Hariharan, General Manager and Group Head at Tata Consultancy Services Digital Software & Solutions Group
“For women to succeed in technology, I believe self-confidence is the biggest determining factor of success. You’ve got to believe in yourself – even when you don’t.”

read more from Seeta

Sheryl Schultz, Founder & President, COO at CabinetM
“[Martech] is an industry where technical expertise is appreciated — We shouldn’t wait to be invited. Women in martech need to be inclusive of other women when they are building panels, dinners or discussions.”

read more from Sheryl

Stacy Taylor, Director of Digital Marketing at Carousel Industries “No matter which industry you’re in, I believe it’s important to get experience in a number of different areas when starting a career. It will help you gain broader knowledge of your field and help you figure out if there is a specific area where you want to specialize.”

read more from Stacy

Stefanie Grieser, Head of Partnerships, Events & Global Markets at Unbounce
“I like to refer to my mentors as ‘my personal board of directors,’ largely because I have a handful of people I go to depending on the question at hand, and typically these relationships are not just a linear one-way relationship.”

read more from Stefanie

Valerie Vallancourt, Vice President of Marketing at Outsell
“A common misconception about martech is that marketing technology solves everything. It really doesn’t, and you still need smart people and processes in order to make technology work for you.”

read more from Valerie

Click here to read the original article.

Tags: , , , ,

Blis Blis
Most recent blog posts
Partner Spotlight: Blis Blog Q&A with Tapad


Partner Spotlight: Blis Blog Q&A with Tapad

Question 1: How long have you been at Tapad and what is your role?

Chaya Jethwa, Director, Data Partnerships, joined in September 2016. The role involves managing all post-sale client accounts, training clients on how to use Tapad’s Graph and cultivating existing relationships.

Question 2: How does Tapad help solve marketer challenges? How does your new brand mission- to reinvent personalization for the modern marketer- fit into that?

Tapad is a global marketing technology company providing a comprehensive suite of identity-based marketing solutions. By leveraging the company’s proprietary and privacy-safe Tapad Graph, Tapad’s products are purpose-built to bridge consumers’ behavioral signals across every device and help marketers discover new audiences, connect with existing ones, and ultimately deliver personalisation at scale.

Question 3: What benefits does the partnership with Blis bring to buyers as well as the adtech ecosystem?

By leveraging the Tapad Graph, Blis are able to work with an identity provider that offers compliant and privacy-safe datasets. Tapad’s solution offers Blis greater scale, greater device reach and increased engagement without compromising on privacy.

Question 4: What are use cases for the Blis + Tapad partnership? (Please provide a few examples from different verticals).

The Tapad Graph amplifies Blis’s own dataset for increased targeting and attribution.

Question 5: What is one piece of advice you would give a marketer who is (and is not) using location data right now?

Location is one of the strongest signals of real world behaviour. In advertising, it can be used to connect with consumers based on current location, to gain insight into consumer’s path to conversion or to measure marketing effectiveness. Location data can be even more powerful when paired with other data sets such as identity-driven data.

Question 6: What adtech trends does the digital marketer of 2018 need to keep up on?

Personalisation is the next big trend. The next level of personalisation will address real-time decision making and will help brands understand how a consumer’s behaviour from pre, point of and post conversion can serve as a guide to more meaningful connections.

Question 7: If there was one piece of content you think every marketer should read, what is it? (Other than this blog post of course!)

Question 8: Feel free to add anything else you would like to cover for our readers.

Please visit our website for more information

Read more

Partner Spotlight: Blis Blog Q&A with Telaria


Partner Spotlight: Blis Blog Q&A with Telaria

Blis has partnered with leading direct suppler, Telaria, to provide clients access to new premium content and audiences across global markets.

Question 1: How long have you been at Telaria and what is your role?
I’ve been Managing Director, EMEA, at Telaria for 2 years. During my time at the company, we have rebranded from Tremor Video to Telaria, sold off our DSP (so now we are a pure-play video SSP) and expanded into Europe. It’s been a busy couple of years to say the least!

Question 2: How does Telaria help solve marketer challenges?
Marketers face many challenges when buying video, at the moment transparency and fraud are at the front of their minds. Here at Telaria, it’s a priority for us to find solutions to overcome both of these challenges. We operate with total integrity and are 100% transparent with all of our fees – no hidden charges, with an SSP that allows both publishers and demand partners to pull their own reporting and thus ensure they can see where their pounds are being spent. We work with primarily premium publishers and so, along with vetting all of our sites manually, we also partner with 3rd party vendors to ensure we limit fraud on our platform. We’re so confident that we are doing the best possible job, that we’ve introduced the Fraud Fighter Guarantee. This guarantee means that we will refund any fraudulent impressions bought across our platform, so that marketers can be sure they are buying what they think they are buying.

Question 3: What benefits does the partnership with Blis bring to buyers as well as the adtech ecosystem?
Telaria’s partnership with Blis allows buyers to access Telaria’s premium inventory while using the advantages of the Blis DSP, as well as Telaria’s industry leading platform including live, real-time data, diagnostics tools and reporting. Buyer partners (DSP users along with agency buyers) can access Telaria’s live Deal Dashboard and troubleshooting tools, which ensures quick turnaround times when setting deals live across Telaria’s premium publisher partners.

Our server-to-server integration allows buyers to quickly return an ad to the publisher, resulting in a seamless ad viewing experience. Telaria is on the latest spec of OpenRTB2.5, which allows publishers to fully characterize their supply for full transparency for buyers. Telaria is then able to package up the most relevant inventory for each buying circumstance. Packages including high viewability, completion rate, content verticals and demographic data are all a part of Telaria’s standard packages. Telaria also regularly curates custom packages for buyer partners for specific campaign needs.

Question 4: What advertising trends do you predict for 2018?
At Telaria, we believe CTV is going to be one of the most talked about trends in 2018. We’ve found that the levels of CTV advertising across the globe differ vastly – from the UK to France, Australia to the USA, we’re all at varying levels of adoption.

Question 5: If there was one piece of content you think every marketer should read, what is it? (Other than this blog post of course!)
Because we think CTV is going to be so important to the advertiser community, we think the content we’ve developed that educates and outlines the CTV opportunity should be required reading. We’ve been touring around agencies and marketers showcasing our CTV University program – if you want to be involved please do reach out to the Telaria team!

Read more

Partner Spotlight: Q&A with RSi’s Ansa


Partner Spotlight: Q&A with RSi’s Ansa

Question 1: How long have you been at RSi and what is your role?
For the past three years, I have been responsible for creating and scaling Ansa, a web-based solution from RSi – Retail Solutions, Inc., that has enabled over 75 of the world’s largest CPG companies and their agencies to build, measure and maximize the performance of their shopper marketing campaigns running in support of the nation’s leading retailers. I am responsible for all aspects of business development, partner and agency relationships and the overall revenue growth of Ansa.

Question 2: How does RSi help solve marketer challenges?
Shopper marketers’ biggest challenge is to connect their online campaigns to in-store results. RSi’s Ansa solution provides the intelligence they need, based on daily, store-level POS-data from the largest US retailers in order to plan, target, and measure the impact of their shopper marketing campaigns. Retail Solutions Inc. has partnered with the leading ad networks in Shopper Marketing, such as Blis, to make Ansa’s automated analytics available for the world’s largest CPG companies and their agencies. To measure and maximize their digital ad campaigns, all they need to do is ask for Ansa inside their next campaign.

Question 3: What benefits does the partnership with Blis bring to buyers as well as the adtech ecosystem?
With RSi’s Ansa solution, building, dynamically optimizing, and reviewing attribution measures for every digital ad campaign has never been so simple. Here is how it works:
1. STORE-LEVEL TARGETING: automatically get from Ansa your store targeting data as store addresses, lat/longs or by Ansa Digital ZIPs to identify stores with the greatest sales potential prior to launching hyper-local media.
2. IN-FLIGHT OPTIMIZATION: see in real-time how sales are trending in your targeted stores vs. a 52-week historical average, and get access to dynamic optimization lists that can guide budget reallocation.
3. MEASUREMENT & INSIGHTS: get access via the online portal to end of campaign analysis just days after the media campaign is over. Visualizations give you a standardized set of analytics, such as sales lift, incremental dollars and units, confidence level, weekly lift, characteristics of high performing stores, etc. Prove and improve your media to help you fine-tune strategies for your future campaigns.

Question 4: What are use cases for the Blis + RSi partnership? (Please provide a few examples from different verticals).
If you are a shopper marketer, maximizing your budgets, understanding performance of your marketing tactics and generating key learnings from those marketing tactics are tasks that are essential to your business.

Running a digital marketing campaign with Blis, and Ansa’s daily, store-level sales intelligence helps make that extremely for the CPG community and shopper marketers specifically.

For existing products, Blis campaigns using Ansa targeting can reach a targeting efficiency of 2:1 vs. campaigns that do not use Ansa store-level targeting thereby ensuring that every dollar is spent driving sales to your most important retailer locations.

Blis campaigns optimized with Ansa typically identify and heavy up investment around 16% of stores that are trending significantly ahead of the average store during a campaign and identify and decrease investment around 14% of stores that are trending significantly behind the average store, therefore ensuring that your budget is being optimized surrounding stores that are over-performing during a given campaign.

After each Blis campaign, Ansa automatically generates measurement of Featured Item Lift and Halo Item Lift at both the total event and week levels. Results are completed 5 business days after the end of each campaign and allow you to learn quickly and improve continuously, all at an amazingly affordable price.

Question 5: What shopper marketing measurement trends do you predict for 2018?
Optimization in-flight based on store sales trends during campaign. Optimizing on engagement, intent and / or clicks may be ok for some campaigns but more and more frequently shopper marketers are tasked with driving sales at their most important retailers. And understanding how their marketing tactics performed 5-6 weeks after a campaign has finished is just not fast enough anymore in today’s fast paced world and puts media providers at a severe disadvantage. By utilizing automated reporting that allows Ansa partners like Blis to understand and optimize their media in-flight based on daily, store-level POS sales data you now empower your media partner to act on supporting the stores that are driving your product sales which can ultimately provide a powerful boost to a shopper marketing campaign.

Question 6: If there was one piece of content you think every marketer should read, what is it?
(Other than this blog post of course!)

Think with Google and Facebook IQ are two fantastic sources of resources. Articles, trends, case studies, POVs, insights, etc… pretty much everything you need to read to keep you up-to-speed in this very fast-paced environment.

Read more